Men’s Underwear Market – Industry Trends and Forecast to 2031

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031. 

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**Segments**

- **Product Type**: The men's underwear market can be segmented based on product type, including boxers, briefs, boxer briefs, trunks, and others. Each type offers unique characteristics and caters to different consumer preferences.
- **Material**: Another crucial segmentation factor is the material used in men's underwear. Common materials include cotton, synthetic fabrics, modal, and blends. The choice of material can impact factors such as comfort, breathability, and durability.
- **Distribution Channel**: The market can also be segmented based on distribution channels, such as online retail, department stores, specialty stores, and others. The emergence of e-commerce has significantly impacted how consumers purchase men's underwear.
- **Price Range**: Men's underwear can also be segmented by price range, including luxury/premium segment, mid-range, and affordable options. The price range often correlates with the quality and branding of the products.

**Market Players**

- **Hanesbrands Inc.**: Hanesbrands is a prominent player in the men's underwear market, offering a wide range of products across various segments and price points.
- **Fruit of the Loom**: Known for its quality and affordability, Fruit of the Loom is a key player in the men's underwear market with a strong presence in the basic underwear segment.
- **Calvin Klein**: Catering to the premium market segment, Calvin Klein is renowned for its stylish and high-quality men's underwear collections.
- **Jockey International**: Jockey International is a well-established brand known for its innovation and diverse range of men's underwear products.
- **Saxx Underwear Co.**: Saxx is a niche player in the market, focusing on innovative designs that offer superior comfort and support to consumers.

The men's underwear market is a dynamic industry with a diverse range of products catering to different consumer needs and preferences. With factors such as product type, material, distribution channels, and price range influencing purchasing decisions, market players like Hanesbrands Inc., Fruit of the Loom, Calvin Klein, Jockey International, and Saxx Underwear Co. are at the forefront of meeting consumer demands and driving innovation in the market.

https://www.databridgemarketresearch.com/reports/global-mens-underwear-marketThe men's underwear market continues to evolve with changing consumer preferences and trends. One emerging aspect within the market is the focus on sustainability and eco-friendly practices. Consumers are becoming more conscious of the environmental impact of their purchases, leading to a growing demand for men's underwear made from organic or recycled materials. Market players that prioritize sustainability in their products are likely to gain a competitive edge in attracting environmentally conscious consumers.

In addition to sustainability, there is a rising trend towards inclusivity and diversity in the men's underwear market. Brands that offer a wide range of sizes, styles, and designs to cater to diverse body types and preferences are resonating well with consumers. Inclusivity not only fosters brand loyalty but also expands the target market to reach a broader audience.

Furthermore, the men's underwear market is witnessing an increased focus on technology and innovation. From moisture-wicking fabrics to seamless designs, technological advancements are driving product development and enhancing the performance and comfort of men's underwear. Brands that invest in research and development to incorporate innovative features into their products are likely to stand out in the competitive landscape.

Moreover, the market is experiencing a shift towards online retail as a dominant distribution channel. The convenience of shopping for men's underwear online, coupled with a wide selection of products and competitive pricing, has led to a significant increase in e-commerce sales. Market players that invest in their online presence, digital marketing strategies, and customer engagement initiatives are poised to capitalize on the growing preference for online shopping among consumers.

In conclusion, the men's underwear market is a dynamic and competitive industry driven by evolving consumer preferences, technological advancements, sustainability initiatives, and shifting distribution channels. Brands that adapt to these market trends and focus on innovation, inclusivity, sustainability, and e-commerce are likely to succeed in meeting consumer demands and maintaining a competitive edge in the market.**Segments**

- **Global Men’s Underwear Market, By Category**: The men's underwear market is segmented into various categories, including regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Each category caters to different consumer preferences and offers unique features that appeal to a diverse range of customers.
- **Distribution Channel**: The distribution channels in the men's underwear market play a crucial role in reaching consumers. Channels such as mass merchants, mono-brand outlets, pharmacy stores, online stores, and others impact the accessibility and availability of men's underwear products to the target audience.
- **Price Range**: Men's underwear products are segmented based on price ranges, including categories like US$1-9, US$10-19, US$20-29, and US$30 and above. The price range influences consumer purchasing decisions and reflects the quality and positioning of the products in the market.
- **Age Group**: Another key segmentation factor in the men's underwear market is the age group of the target consumers. Categories such as age group 15-25, 26-35, 36-45, 46-55, 56-65, and 65+ help brands tailor their offerings to specific age demographics and meet their unique needs.
- **Price and Size**: Men's underwear segmentation also includes factors such as price categories (premium, mid, low) and sizes (XS, S, M, L, XL, XXL, XXXL). These segmentation criteria enable brands to offer a diverse range of products that cater to different pricing preferences and body sizes.

The global men's underwear market exhibits a diverse range of segmentation factors that help brands target specific consumer demographics and tailor their products accordingly. Segmentation by category, distribution channel, price range, age group, price, and size enables market players to understand consumer preferences, enhance product offerings, and drive sales in a competitive market landscape.

The men's underwear market is witnessing notable trends and shifts that are reshaping the industry landscape. Factors such as sustainability, inclusivity, technology, and e-commerce are driving significant changes in consumer preferences and market dynamics. Brands that adapt to these trends are likely to gain a competitive edge and succeed in meeting evolving consumer demands.

In terms of sustainability, the emphasis on eco-friendly practices and materials is becoming increasingly important in the men's underwear market. Consumers are seeking products made from organic or recycled materials, driving brands to incorporate sustainable practices into their manufacturing processes. Market players that prioritize sustainability are poised to attract environmentally conscious consumers and differentiate themselves in the market.

Moreover, inclusivity and diversity are gaining prominence in the men's underwear market, with brands focusing on offering a wide range of sizes, styles, and designs to cater to diverse body types and preferences. By embracing inclusivity, brands can foster stronger connections with consumers, promote brand loyalty, and expand their reach to a broader audience.

Technological advancements are also shaping the men's underwear market, with innovations such as moisture-wicking fabrics and seamless designs enhancing product performance and comfort. Brands that invest in research and development to incorporate such technologies into their products are likely to stand out and meet the evolving needs of consumers.

Additionally, the rise of online retail as a dominant distribution channel is transforming how consumers shop for men's underwear. The convenience, variety, and competitive pricing offered by e-commerce platforms have led to a surge in online sales. Market players that enhance their online presence, digital strategies, and customer engagement initiatives are well-positioned to capitalize on the growing preference for online shopping among consumers.

In conclusion, the men's underwear market is undergoing significant changes driven by sustainability, inclusivity, technology, and e-commerce trends. Brands that embrace these shifts, focus on innovation, and cater to evolving consumer preferences are poised for success in a dynamic and competitive market environment. By leveraging segmentation factors and understanding market trends, men's underwear brands can effectively target their audience, drive growth, and establish a strong position in the market.

 

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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